Why a property development needs positioning before it needs advertising
Raising the media budget on a badly positioned development means paying more to reach the wrong people. Here is how to identify the real problem.
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Real-estate marketing,
explained to developers.
Analysis written for the people who market developments: positioning, cost per lead, qualification and the sales journey, without the jargon.
Five editorial pillars
01Real estateProjects & trends
02AcquisitionLeads, ads, CPL
03ProjectsWhat a project is worth
04Case studiesReal results
05NBI3LIKMethod & expertise
Meta Ads for property developers: the mistakes that cost the most
Six structural mistakes found in most real-estate advertising accounts, and what they actually cost.
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From attention to lead: building a real-estate marketing journey that works
Between the first advertising impression and the sales meeting there is a journey. Most developments never build one.
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The method,
topic by topic.
Practical guides to structure the sale of a development.
Pillar
Real-estate marketing strategy
The seven decisions of a developer’s marketing plan, in order.
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The next topics.
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How to launch a new development with a real marketing strategy
The full sequence, from the land to the first campaign, and what has to be ready before sales open.
Why some developments generate demand before they even launch
Building an audience upstream changes the economics of a commercial launch entirely.
UGC and real estate: creating content that makes people want to visit
What authentic content brings to a sector used to perfect, impersonal 3D renders.
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