Content
The information buyers compare from one development to the next.
Include
- City, district, access
- Unit types and sizes
- Progress and planned handover
Guide
Get found
on Google
and in AI answers.
Some buyers are already searching for your city, district or unit type before they have seen a single ad. SEO for a development means being there at the moment of that search, on Google and in AI assistants.
Priorities
Three jobs
before anything else.
These are what capture existing demand for a new development.
01
One page per project
A real indexable page, not a PDF or a Facebook page: city, district, unit types, plans, progress, form.
02
The sales office Google profile
Exact address, opening hours, real photos, reviews: it is often what appears when someone searches for a new flat in a city.
03
Diaspora searches
Moroccans abroad search remotely, often in French: they need remote viewing and answers about buying from abroad.
Virtual tours and videosThe project page
What it
must contain.
A page that answers the buyer’s questions also answers the search engines’.
Proof
What makes the development credible before a visit.
Include
- Real photos and videos
- 360° virtual tour
- Plans per unit type
Technical
What lets the page be understood and shown.
Include
- Clean title and description
- Structured data
- Fast loading on mobile
AI answers
Being cited
correctly.
ChatGPT, Perplexity or Gemini reuse what they find consistent and verifiable. No method guarantees a citation.
FactsAddress, handover, unit types in one place
ConsistencySame details on the site, Google and portals
AnswersAn FAQ that answers buyers’ real questions
The real questionCould an AI assistant describe your development without mistakes?
Is SEO worth it for a development that sells in a few months?
Yes, to capture existing demand, especially the sales office Google profile and the project page. It complements advertising rather than replacing it: the effects take several weeks.
SEO or Google Ads?
Both answer the same search. Google Ads gives immediate visibility at launch; SEO takes over over time and on the developer’s brand.
Do we need a website per development?
Not necessarily. A complete dedicated page on the developer’s site is often enough and benefits from its history. A separate site makes sense for a large scheme.
How do we appear in ChatGPT or Perplexity?
There is no guarantee. What helps: factual, current information that is the same everywhere, a clear FAQ, and pages other sites cite.
Further reading
The complete
method.
An invisible development?
Let’s talk.
Is your development found when people search for it?
Tell us about your project. We reply with a first read of its online visibility.
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