Project commercialisation
A new development rarely sells on the back of a single campaign. It sells when positioning, content, channels and the sales office all pull in the same direction. This is how we organise the sale of a development in Morocco.
The sales cycle
Each phase prepares the next. Skipping the first almost always costs more than taking it seriously.
01 · Before launch
A read of the local market and competing supply, positioning, a sales pitch per unit type, and content ready before the first public announcement.
02 · Launch
Meta and Google campaigns, a dedicated project page, a form that qualifies, and enquiries passed to the sales team fast.
03 · Active sales and stock
Reservations tracked by unit type, messages and audiences adjusted, a new story for the units that remain.
Channels
The mix depends on the product, the city and the audience. No channel does the work of the others.
Meta (Facebook, Instagram) builds volume and introduces the project to people who were not looking yet.
What matters
Google and the project page capture demand that already exists: city, district, unit type, price.
What matters
Moroccans living abroad and the developer’s own network carry real weight for some unit types.
What matters
The sales office
Nbi3lik does not sell units for you. We build the demand and the tools; reservations stay with your sales team.
01
The questions buyers actually ask, and answers grounded in the project: location, plans, price, timing.
02
Project video, 360° virtual tour, on-screen presentation: what the buyer sees before and during the visit.
See our production03
Every enquiry arrives with its source and qualification, and your team tells us what became of it.
Track every lead in a CRMWhat we track
The indicators that show whether the sale is moving, from first contact to reservation.
Frequently asked
Another question about your project? Ask us directly.
Write to usBefore the first public announcement. Positioning, the price list and content should be ready at launch: a first wave of interest that is handled badly is hard to win back.
No. Nbi3lik is not an estate agency or a sales intermediary. We create the demand, the content and the acquisition set-up; selling and reservations stay with your sales team.
Usually Meta to build volume, Google and the project page for existing demand, and diaspora targeting where the unit type suits it. The balance depends on the product and the city.
With a sales audit: what is running, what it produces and where enquiries are lost. The problem is often the message or the qualification, rarely the budget alone.
Yes. We start from a review of the remaining units: which ones, why they have not sold, and who they can still appeal to. Then a new story and tighter targeting.
With a monthly review, closer during the launch weeks: enquiries, appointments, visits, reservations, and what we adjust next.
A development to sell?
Let’s talk results.
Tell us about your project, its market and where sales stand. We reply with a first read of your situation.
Talk about your project